Originality in fashion

Noor Neelofa bt Mohd Noor a actress and one of the popular TV host in Malaysia. She was started as champion in reality show which is Dewi Remaja in 2009. Neelofa was actually had a degree in Bachelor of Business in International Trade & Marketing at Sunway University College, Petaling Jaya.

Noor Neelofa had decided to transform her personality to dress more modestly since 2014 and she try to start with shawls after Loofa Lens. She actually love fashion and had a passion for business, so she combined this ability and grab the opportunity to proceed then set up her own label product.

To become an entrepreneur while too many competitors at nowadays, she comes out the idea to revolutionize and simplify modest fashion with produce a shawls that more practical and easier to wear. Neelofa start with a small team of trusted and like-minded individuals. After trials and errors sessions, she finally came up with a design for instant shawls and launched Naelofar Hijab.

The team started selling the shawls through online and bazaars. After the next to next day, it becomes hit and stockiest were appointed to handle the increasing demand. Currently there are more 100 stockiest I Malaysia, Brunei and Singapore.

When Neelofa hijab become hit, one of the competitors try to voiced that design has been copied by Neelofa Hijab. But that issue was ignored by Neelofa because of the same scarves have found about one year before in Indonesia.

After that, one of the famous boutique which is Sugar Scarf also voiced that Neelofa Hijab imitating one of the design they had. These conflicts occur between agent and customers in Neelofa's instagram. This actress still not gives any feedback about that issue.

Actually it is very difficult to maintain the design from emulated if it is not patented. In the opinion of some people is the originality in the world of fashion is not exist, especially in the design scarves because nowadays too many manufacturers take the idea from their competitors in country even from outside country.Actually the best way to maintain the design with patented the design like the Fareeda famous boutique had been done.

This popular Malaysian actress is taking legal action against a textile company in Vietnam for copying her hijab designs. She said that her company found out last year Naelofar Hijab knock-offs were on sale in nine stores in the Klang Valley.

The knock-offs are sold from RM30 each, about half the price of the genuine item.It is learned that the stores that have been selling the imitation hijab are owned by a local company that gets its supply from the Vietnamese textile producer. Neelofa noted that products under her label are entirely Malaysian-made and she has never appointed any foreign manufacturer.